Sara Ann designs for the body conscious by making the best of proportions. You don't have to be body perfect; you just need to be confident with what you have. And that is what Sara Ann’s creation is all about. Every Sara Ann's dress is beautifully hand-crafted to create a bridge between modesty and fashion. We believe in tasteful elegance and sophistication while being modest.
Our story goes back to the 70s when our founder’s simple and practical design catered to many clients. What truly captured our clients' heart was the sincerity in the way the business was managed despite many setbacks with the unscrupulous few. It was the honesty that our founder had in client relationship that continued his legacy until today.
At present, Sara Ann’s core belief remains, and that is to create modest, beautiful fashion wear with the right virtues because grace and kindness add a deeper sense into the intricate designs on Sara Ann’s dresses. We have the vision of changing the fashion landscape in near future so that every women can be elegant and refined in affordable dresses created by our fashion-forward approach.
NY by Sara Ann was formed as a fashion line with younger and fun colors, cutting and design, to cater for not only for the younger generation but also those young at heart. Parallel to Sara Ann’s features, we always prioritise on modest fashion wear while keeping the elegance factor in our design.
Emphasising the confidence within, at Sara Ann.